Atkinson’s Beyond the brain Essay

It is widely assumed that the cognitivist era is over in Second Language Acquisition (SLA) studies.

So begins the abstract of Dwight Atkinson’s (2019) article Beyond the Brain: Intercorporeality and Co-Operative Action for SLA Studies. Atkinson’s argument is that the cognitivist view of SLA is wrong, and that an examination of two books can help “point toward a noncognitive future for the field”. The first book is by Meyer, Streeck, and Jordan (2017), which “explores the consequences of being a body in a world of other such bodies, versus the cognitivist vision of disembodied mind/brain”. The second book is by Goodwin (2018), which “ develops and empirically illustrates a theory of social action wherein heterogeneous, multimodal cultural tools and practices including language combine, accumulate, and transform in moment-to-moment use”. Both books “view human existence and action as fundamentally “ecosocial”—embodied, affective, and adaptive to human and nonhuman environments”.

This quick post is limited to a single argument: Atkinson misrepresents the cognitivist view adapted by scholars in SLA and fails to appreciate their motivation. In the field of SLA, psycholinguistic research treats learning an L2 as an individual process going on in the mind of the learner. By limiting the domain in this way, scientific research is enabled. No researcher in this limited domain denies that other research – into the social domain of L2 learning, for example – has merit, or that novelists, artists and teachers, for example, might have a brighter light to shine on the still incomplete understanding we have of SLA. What the researchers believe, however, is that their scientific approach gets the best results.

Atkinson (2019, p. 725) starts by defining cognitive science.

The foundational assumption of cognitive science, according to Dawson (2013), is that “cognition is information processing (p. 4).

He goes on

More recently, three major developments— connectionism, cognitive neuroscience, and so- called 4E cognition—have enriched and complexified cognitive science. They have done so, I suggest here, without threatening its cognitivist core.

He then looks at the cognitivist “tradition” in SLA. He says:

When SLA studies ties itself directly to cognitive science or cognitive psychology (e.g., Ellis, 2019; Long, 2010; Suzuki, Nakata, & DeKeyser, 2019), when input, output, processing, and competence comprise default terminology in the field, or when a hard line is drawn between cognitive and social, cognitivist traditions endure.

But what justifies this tradition?  He asks:

(a) Biologically speaking, do our minds/brains not exist primarily to keep our bodies alive in dynamic environments—that is, for adaptive eco-logical action?

(b) Are human environments not furthermore pervasively social—that is, does our embodied adaptive action not depend  crucially  on social action and cooperation with others? and

(c) Is such social action/cooperation ultimately not what language and language learning are for?

And he concludes:

If these questions can be answered affirmatively, then cognition must be reconceived within dynamic ecosocial relations and action rather than as the ultimate source and outcome of human behavior, including language learning.

Expressed more rhetorically, to exorcise the cognitivist “ghost in the machine” (Ryle, 2009, p. 5) in SLA studies, should we not start putting “mind, body, and world back together again” (Clark, 1997, subtitle)?     

Atkinson thinks all three questions can indeed be answered affirmatively and, using the two books mentioned above, he offers “intercorporeality and co-operative action” as “theoretical alternatives to cognitivism”. He then suggests how SLA studies, still blighted by the cognitivist ‘ghost in the machine’ can be replaced by a view informed by “embodiment, affect, multimodality, adaptivity, and ecosocial action”.

Here’s a rough summary of the conclusions Atkinson reaches:

  • Giving affect-as-meaning deserves serious consideration when theorizing language learning and teaching.
  • Computers/ information processors are poor models for the active, ‘hyperprosocial’ (Marean, 2015), fundamentally affect-driven organisms that human learners are.
  • Learning is a product of affect, affiliation, identity, and shared meaning-making at least as much as it is of input frequency and/or conscious behavior. Thus, affect-loaded expressions—taboo words being paradigm examples—can be acquired on one or a few exposures, while plural-marking morphemes, article systems, and other formal grammatical machinery may never be.


All these conclusions can easily be accepted. They do almost nothing to challenge the work done by those working on a cognitivist theory of SLA – not even the second one. And if we look at the three questions Atkinson asks – “Do our minds/brains not exist primarily to keep our bodies alive in dynamic environments—that is, for adaptive eco-logical action”, etc., we can safely answer affirmatively without the slightest qualm.

Atkinson’s essay talks about cognitivism as a “tradition”, because his work is soaked in sociology. His appeal to the history of philosophy, for example, is socially informed and fails to appreciate the substance of the thought of those he cites. For example, nobody, but nobody, today, in the field of philosophy – and more particularly in the philosophy of science – gives any credence to a mind-body dualism: Atkinson’s use of other people’s use of Plato and Descartes is outdated nonsense. How long do we have to put up with those who challenge a scientific approach to SLA using this Ladybird summary of western philosophy, for pity’s sake.

Atkinson fails to address the use that a certain group of SLA scholars makes of cognitive science. The group, as he rightly says, includes those who fundamentally disagree about an explanation of SLA. Nativists of various hues, interactionists,  and emergentists, for example, can’t all be right, and they might well all be wrong, but their theories, which are all based on a psycholinguistic, cognitivist approach, need to be criticised properly, rather than dismissed because they don’t take the right stance towards the environment. Reconceiving cognition within dynamic ecosocial relations and action might produce interesting results, and good luck to those who want to try it, but it’s wrong to suggest that those involved in developing  a cognitivist theory of SLA see cognitive science as “the ultimate source and outcome of human behavior, including language learning”.  They don’t.

As Gregg (2010) says, cognitive science sees the mind as the object of empirical scientific inquiry. Cognitive scientists ‘carve nature at its joints’, in order to categorize the domain in terms of natural categories.  Cognition is located within the individual mind and cognitive science looks for natural categories, setting aside individual  differences that might accidentally differentiate members of the same category. That’s what cognitive science does, and it’s results are impressive and on-going.


Atkinson, D. (2019)  Beyond the Brain: Intercorporeality and Co‐Operative Action for SLA Studies. Modern Language Journal, 4, 724-738.

Gregg, K.R., (2006) Taking a social turn for the worse: The language socialization paradigm for second language acquisition. Second Language Research, 22, 4, pp 413-442.



TEFL Equity Advocates and the Marek Kiczkowiak Academy

Following accounts by anonymous members of the Marxist TEFL Group and by Kiczkowiak himself of what I said about him, here’s my side of the story.

In November 2017, I published this short post on my old blog:


TEFL Equity Advocates: a conflict of interests

Every day on Twitter there are inspirational advertisements for the TEFL Equity Advocates.

They invite everybody to join in the fight against the discimination of NNESTs.

When you go the TEFL Equity Advocates web site, you see promotional stuff about training courses that Kiczkowiak runs or supervises if you click on the Webinars and TEFL Equity Academy options on the home page.

The just cause to stamp out discrimination against NNESTs should, in my opinion, be rigidly separated from Kiczkowiak’s attempts to sell his own stuff.


42 comments were made.

Extracts from the Comments section

Kiczkowiak defended his actions, and I replied:

I think it’s wrong for you to use the TEFL Equity Advocates brand to promote your own teacher training courses because the former is a just cause and the latter is a private money making venture. There is the potential for you to take advantage of people’s interest in the just cause in such a way that your private training courses benefit. Note I say “the potential”. I’m not accusing you of anything, except perhaps poor judgement.  

I limit myself to saying that pages promoting your private teacher training courses appear on the Tefl Equity Advocates website and that you use the TEFL Equity Advocates logo to promote your courses on Twitter and Facebook.

In reply to Anthony Gaughan’s question about Nick Bilbrough’s Hands Up project I said:

If Nick uses sponsorship to finance his work for the charity, that’s fine, as long as there’s a proper contact that anybody donating money can see, and as long as he’s not lining his own pockets with money donated.

If Marek were to set up a charity, the same would apply. But he’s using the TEFL Equity Advocates brand to promote his own commercial, teacher training courses and he’s free to do what he likes with the money he makes from those courses. Whether or not he uses some of that money to finance his cause is not the point: it’s still unfair practice, in my opinion. He should call his academy the Marek Kiczkowiak Academy or something, and he should advertise his courses separately.

And in reply to Kiczkowiak’s request for me to explain what I meant by “conflict of interests”, I said:

In business, the issue of a conflict of interests is a common one. It arises when a person who has a public position in government or as head of a charity or non-profit making organisation also has personal interests which might benefit from his or her official actions or influence.

In this case, your position as founder of TEFL Equity Advocacy clashes with your personal position as a teacher trainer who advertises his courses on line. There is the chance that the goodwill created by the non-profit making TEFL Equity Advocacy activities will benefit your personal commercial interests. The TEFL Equity Academy, which can be accessed directly from the TEFL Equity Advocacy website, is a private business venture. Even calling it The TEFL Equity Academy seems to me to be wrongly taking advantage of a strong brand name of a non-profit making organisation.

How much would a teacher wanting to promote courses similar to the ones you offer have to pay to generate the amount of publicity and goodwill that you get from being associated with TEFL Equity Advocacy?

Russell Crew-Gee made this comment:

“Since then, it has grown to now feature a regularly updated blog, a job board, and most recently on-line teacher training courses on TEFL Equity Academy. Similarly to the rest of TEFL Equity Advocates activities, the aim of the courses is to further raise awareness of the profound ‘native speaker’ bias in ELT, and to give teachers the tools to overcoming it.”

The above quote is taken from the home page as displayed on my phone. As one can clearly see, the Academy is mentioned, as a link, on the opening page. Hence Geoff’s premise that the Academy is being promoted directly by the Equity Advocacy website is undeniable, a Factual Reality.

Near the end of the comments section, Kiczkowiak finally said “I do agree that clearing things up a bit is a good idea. Transparency is definitely the key”.  Changes then appeared in his website, but I invite readers to visit his website and to judge for themselves whether or not Kiczkowiak is using the logo and brand of TEFL Equity Advocates to promote his own commercially-run “academy”.

The Marxist TEFL Group

The Marxist TEFL Group’s aim is to persuade EFL teachers to fight for the overthrow of capitalism and the establishment of a communist world order. They pursue their mission by writing illiterate posts on a blog, where garbled bits of Marxist dogma are mixed with personal attacks on those they identify as enemies of the working class.

Bad Writing 

Here are a few examples of the texts:

Trade unions have been treated as a residual element of society based on industrial relations of the past, to be tolerated but heavilly  constrained to ensure the dominant order functions.

We do not want to disappear too far into Marxist exegesis, ….

We wish to examine the limitations which such forms offer teachers looking to find alternative ways of exercising their trade.

the framework of liberation has been replaced by a co-option to hierachical, irrational, life-threatening and savagely cruel regime of accumulation. 

If the west didn’t need to be bombed and persecuted into accepting greater equality why would other countries and communities.

Paradoxically, the money they sent home and stories of another would also encouraged growth and stimulated language learning

This is not to say that key individuals (with their particular idiosyncrasies do not  shape history, rather that history (social relations) calls them forth and they play their particular part in their own distinctive style, and that these particular nuances can themselves help to propel history in certain directions and at certain speeds.

The writing is bad not just at the sentence level; entire sections of posts collapse into incoherence, while most posts lack the cohesion needed to make the texts easy to follow. And when, despite the awful prose, the argument is understandable, it often turns out to be wrong. Below I give just one example.

Bad Scholarship 

In a discussion of the differences between Proudhon and Marx, we read:

It is wholly understandable that Proudhon would develop a different view of the remedies towards inequality when looking at the problem from a different reality to Marx. 

What was the “different reality” from which Proudhon looked at the problem of “remedies towards inequalities”? It turns out to be the difference between the workshops that the two thinkers observed, and the way they analysed them. While Proudhon, according to the group, focused on the power which “private property (the ownership of the workshop)” gave its owners “to command the workers and live off their labour”, Marx looked at the growth of “the new factory system in Manchester, and “the changes this new system brought about, particularly a growing division between mental and labour labour, the increased division in labour of particular tasks, and the growth in supervision of those tasks”. The conclusion drawn is that

It is important therefore to distinguish between private property as a means to exploit workers and private property as the driver of this this exploitation.

First, the conclusion doesn’t follow, and second, the premises are false. “Property” in both Proudhon’s and Marx’s work is a construct referring to unpaid labour, not to the ownership of workshops. Furthermore, Proudhon identified surplus value production long before Marx, arguing that the worker is hired by the capitalist, who then appropriates their product in return for a less than equivalent amount of wages. Nearly thirty years later, in 1844, Marx states the same thing: property results from the capitalist’s appropriation of the unpaid part of the labour of the workers. Marx wrote:

Proudhon was the first to draw attention to the fact that the sum of the wages of the individual workers, even if each individual labour be paid for completely, does not pay for the collective power objectified in its product, that therefore the worker is not paid as a part of the collective labour power. (Marx & Engels, 1844; Chapter 4, Section 4.)

The accounts offered in the pages of this blog of social, economic and political history and of the works of Marx, Engels, Proudhon and others not only fail to meet elementary standards of writing, they also fail to meet elementary standards of scholarship or analysis. Any proper Marxist scholar would be embarrassed to read this stuff.

Bad Arguments 

Too often, the group base their criticism on personal attacks. For example, in a comment on their Strategy Paper Three, I remarked on their bad writing, corrected what they said I’d said about Marek Kiczkowiak and defended Scott Thornbury. The group’s (anonymous!) reply consists mostly of silly insults, starting with the suggestion that I’d got hold of the wrong end of the stick by assuming that the Strategy Paper was all about me. Next, they say:

We hear from the podcast that you believe too many people (I guess you mean working class) go to university and it should be restricted to people only as intelligent as yourself.

I said no such thing.  A bit later, they say:

 We quite understand teachers have to feed and clothe themselves …. That’s why your continued hypocrisy towards Marek Kiczkowiak is so unpleasant. Marek Kiczowiak promotes a co-authored book about teaching English as a Lingua Franca and training courses around this approach ….. and you accuse him of exploiting others.

This is a reference to a single post I wrote on my blog in 2017 pointing to a conflict of interests on Marek’s website. Marek defended his actions, made adjustments to his website and I’ve said nothing about it since. I’ve never accused him of exploiting anybody. Finally, they say:

You have worked … 25 years for an elite private business school (of course rich fee paying students are welcome to go to university but lumpens not) in Barcelona from where you flogged MA TESOL courses with the then manager. Where is your campaigning for equality? It appears you have dedicated your teaching life to promoting inequality. 

Equally childish and inaccurate are the hopelessly-written posts attacking Scott Thornbury (the distinction between “Thornbury the person” and “Thornbury the phenomenon” is particularly daft), but let’s move to the more serious issue of the posts on John Haycraft.

John Haycraft 

The group dedicates four posts to John Haycraft, co-founder of the International House chain of English language schools. While the group members have every right to be as critical as they like of Haycraft’s work, they should be ashamed of themselves for the personal attacks, insulting sneers, and pompous moral outrage which characterise these posts.

This is from Part 1:

For anyone in any doubt, Haycraft’s class position is perfectly demonstrated by the fact that, after his father’s death, he and his family were able to swan around Europe for 15 years on their father’s military pension. We can imagine few widows of British soldiers killed in Iraq or Afghanistan being afforded the same priviledge today.

After his father’s death, John Haycraft, aged 3, and his brother were brought up by their mother, on what all the obituaries refer to as “a small army pension”. The writer of the post makes no attempt to find out how much money the family lived on; all that matters is to “perfectly demonstrate” Haycraft’s “class position”.  Additionally, the comment about widows of British soldiers killed in Iraq and Afghanistan is tastelees and offensive.

Here are two more extracts:

John Haycraft was part of a born-to-rule elite. While he didn’t enjoy the overt state backing of his father sent out to rule Indians through military might, or quite the imperial prestige of his Uncle Sir Thomas Haycraft, he did indeed fly the flag for the “Anglo-sphere”.

It is no happy accident that Haycraft’s brother was an important publisher and part of the art elite in the UK ……. While their position within the ruling elite is not as illustrious as their ancestors, they still had access to a wide range of elite contacts which helped them to becone the “self-made” men I am sure they both believed they were.

Again, no attempt is made to give an honest description of Haycraft’s circumstances. His life bears little resemblance to his father’s or his uncle’s, or his brother’s, but never mind, the important thing is to establish his membership of a born-to-rule elite. (1)

This sets the tone for the four posts on Haycraft, which are littered with personal jibes, mostly related to his class background, and loose accusations which are not properly researched, or fairly stated. When a link to the first of these posts was put on Twitter, a teacher who read it responded:

“Wow! What an ugly read!” 

The teacher added in a second comment:

Ugly in content, tone, intention, writing, formatting and even editing /proofreading.

Amen to that.


1 The group have only good things to say about George Orwell (Eric Blair), who was also born in India, twenty years before John Haycraft. Orwell’s father worked in the Opium Department of the Indian Civil Service. His great-grandfather, Charles Blair, was a wealthy country gentleman in Dorset who married Lady Mary Fane, daughter of the Earl of Westmorland, and had income as an absentee landlord of plantations in Jamaica. The Marxist Group seem in less of a hurry, when citing Orwell, to perfectly demonstrate his class position.


Marx, K. & Englels,F. (1844) The Holy Family.  Downloable from

Adrian Holliday: Who’s a Racist?

There’s something about the tension betweeen academics involved in the separate fields of sociolinguistics and psycholinguistics that smacks of C.P. Snow’s stuff about two cultures. The difference is that the current academic discourse of sociolinguists who adopt a postmodernist approach is often overtly moralistic. As an example, we have Adrian Holliday, who accuses his opponents of using terms like native speaker to prop up neoliberal ideology, and, most seriously of all, perhaps, of being racists. Let’s see how Holliday does this.

In the field of intercultural communication studies, Holliday explains that postmodernists favour a relativist epistemology based on constructivism. A relativist epistemology means that there’s no such thing as an observable external reality: everything we think we know is relative to our social and historical context. Constructivism involves talking about the things under investigation in terms of socially relative ‘constructions’ – see Guba & Lincoln (1994). (Note that Holliday, in his published articles, often claims that Kuhn’s work underpins his approach. This claim misrepresents Kuhn and ignores Kuhn’s repeated statements that under no circumstances should The Structure of Scientific Revolutions be seen as giving support to relativist views.)

Moving on, qualitative research and ethnography is the way to understand intercultural communication, but it must be freed from all positivist “solidity”. Breaking down barriers between the researcher and what’s being studied is a good thing because “researchers are implicated in subjectively co-constructing meaning with the people they research”. Cultures are seen as ‘socially constructed’, ‘imagined’ and ‘liquid’. In opposition to the postpositivist approach, Holliday wants to assert that “people are all the same”, just “brought up in different circumstances”, and he advocates the use of “inclusive narratives of cultural resonance” to explore how “people brought up in different circumstances” communicate with each other.

Meanwhile, the bad academics, the positivists (and now the postpostivists too, who get the brunt of Holliday’s attack) adopt a realist epistemology, which makes the outlandish assumption that a stable world exists exterior to us, and is objectively describable in terms of measurable, emprical observations. When postpositivsts talk about intercultural communication, they use “grand narratives” which “fix” things in “The Centre”, and this “blocks” your ability to be in a liquid “third space”. The postpositivists use methods which attempt to sample, triangulate and objectively represent “large cultures” by means of “presumed researcher-neutral interviews and observations”. Such an approach allows for “a technicalized commodification of methods that satisfies the current needs of the neoliberal university”, but sacrifices “the epistemology of the intersubjective ethnographic project for the sake of an illusory methodological certainty”. Most importantly, perhaps, Halliday says that the postpositivist paradigm leads to “false cultural profiling “ and to racism: “the essentialist Othering of large cultural groups” is racist.

In a presentation at the 2nd International Symposium on Language Learning and Global Competence (2019), Holliday explains the key term ‘essentialism’. I invite you to watch the video, starting at minute 16, when he says:

Essentialism is to do with ‘Us-Them’ discourse. ‘They’ are essentially different to ‘Us’ because of their culture…… There’s no way we can be the same. There’s something absolutely separate about us and them. …….Culture then becomes a euphemism for race. It’s essentially racist to imagine a group here and a group there who are essentially different to each other. That is the root of racism…….. Any group who is put over there and defined as being different to you, that is the basis of racism.

The question is, of course: to whom is Holliday attributing this essentialist, racist line of thought? At times, he seems to think that just about everybody – even he himself in unguarded moments – thinks like this. At minute 18 in his talk he says:

 Grand narratives define us and them by fixity and division. We are different to those people, we have to be in order to survive. .. You brand your nation as being different to those people, in a superior or inferior way.

He then gives the example of a Chinese student of his who told him he’d turned down a fantastic job in Mexico. Why? asked Holliday. “Beecause Mexico is not as good as Britain” came the reply. Holliday continues:

He had a hierarchy in his head. I challenge everybody in this room …. We all position ourselves …There’s no such thing as talking about culture in a neutral way; we just cannot. Everybody is positioning themselves in a hierarchy.

We then get another example. Holliday says:

I remember a long time ago I was in Istanbul interviewing colleagues. We were sitting right on the Bosphorus. And everything that was East was inferior, and everything that was West was superior. This came out, very very clear; very very clear. Even inside Turkey. Yuh.       

It’s worth wathching Holliday as he says all this. It’s like he can hardly believe how terrible it all is himself, but it’s his duty to bring the full horror of it all to our attention. And well, yes, if it’s as bad as he says it is, then maybe we all need to go into therapy with savants like him. Maybe that’s the only way to avoid falling into the inevitable trap of talking about culture in a way that reveals you to be a racist.

But what if you snap out of Holliday’s world for a moment and allow yourself to entertain thoughts about rational argumentation? What if you go even further into the badlands of “positivism” and ask for evidence? How does Holliday know all this stuff about what people are thinking? And who actually makes this “essentialist statement” that ‘They’ are essentially different to ‘Us’? Let’s suppose that we ask a group of applied linguistics academics, all born and raised in France, all adopting a realist epistemology, and all doing quantitative research, to watch a film about life in Beijing where the locals are shown working and playing and doing the everyday things they do. Holliday tells us that, as “positivists”, they will all think, consciously or not, “Those people are essentially different to us. There’s no way we can be the same. There’s something absolutely separate about us and them”. If we ask them if they had such thoughts and they vigorously deny it, then what? Should we believe them, or should we accept Holliday’s assertion that “really” that’s what they thought because as “positivists” they couldn’t help themselves? In other words, do we accept Holliday’s argument that they were absolutely bound to have those racist thoughts because it follows inexorably from his definition of essentialism and his equation: positivism = essentialism?

Likewise, when Holliday says we simply cannot talk about culture without positioning ourselves in a hierarchy, what is the status of that assertion? Is it supported by any evidence, or is it the result of an empty circular argument; some sort of inivetable, inescapable conclusion which follows from the premise that positivism = essentialism? To take some more examples,

  • How does Holliday know when people are imagining “a group here and a group there who are essentially different to each other”? Does he have some special antenna, like a built-in lie detector, or is it a necessary consequences of talking about “large cultures”?
  • How does he know when people put a group “over there” and define them as being different to us? Where is “over there”?
  • How does he know that his Mexican student had a hierarchy in his head?
  • How can he report with such certainty that when he was sitting there with his Turkish colleagues, all of them without exception thought, precisely, that everything to the East of Istanbul was inferior, and everything to the West was superior?

I’m struck by the conviction with which Holliday delivers his assertions. Watch him in the video as he waits for his audience to take in the full purport of what he’s saying. He seems to think that he sees everything much more clearly than normal people; in his case, thanks to looking through his polished, specially-ground  postmodernist lens.

Not only does his postmodernist approach allow Holliday to interpret our behaviour so sagaciously, it also helps him to understand that “the technicalized commodification of methods are implicit in the neoliberal agenda of the university sector”, and that, more generally, “grand narratives of nation, language, and culture are ideologically constructed. They come from politics”. He doesn’t feel the need to explain, for example, precisely how all grand narratives about language come from politics, and that’s because if we find a narrative that doesn’t obviously come from politics (all languages share a deep grammar, for example), then it’s not a grand narrative. Making things so by definition and then adding a few very personal, very meaningful anecdotes suffices to drive home necessary truths. Holliday stands on a soap box and preaches. He’s a crusader, out to save us all, and his postmodern armour protects him from silly demands to explain more carefully in plain English what he’s talking about, or to provide reliable evidence for his assertions.

This crusading conviction is nowhere more clearly demonstrated than when Holliday gets on his Native Speakerism hobby horse. There’s no such thing as a native speaker, and that’s that. All talk of native speakers, Holliday insists, is “the voice of the ideology of native speakerism”, where “culturally superior native speakers teach the non-native-speaker-cultural-others how to think and be civilised”. While people continue to “build their careers on comparing native speakers with non-native speakers without realising the politics behind it”, Holliday proudly delares that he bravely refuses to review any journal article using the acronyms NS and NNS.

As Widdowson (1995) made clear in his discussion of critical discourse analysis, Fairclough is “committed” to reveal the impositions of power and idealogical influence. Holliday is likewise committed. Having shown to his own satisfaction that positivists (including people like Mike Long who are dedicated anarchists) adopt a neoliberal ideology, he sees his job as sniffing out neoliberal ideological content – including racism – in their work, exposing it, and recommending an alternative approach based on denying the possibility of objective knowledge. Holliday, the academic, is committed not just to a qualitative, ethnographic methodology, not just to a constructivist epistemology, he’s also committed to stamping out racism, any mention of native speakers, and lots more injustices besides. However laudable such an agenda might be, it limits the scope of Holliday’s descriptions to a single, preferred interpretation. Holliday sees the world from a very particular point of view. Ironically, it is not just partial, it is also ideologically committed, and thus it’s as prejudiced as any other. So, to borrow from Widdowson again, what Holliday offers is interpretation, not analysis.

It’s precisely the attempt to remain objective which characterises the agenda of those academics working in the field of applied linguistics who Holliday so roundly dismisses. Regardless of their political opinions (and many will share Holliday’s views on the commodification of education, the exploitation of NNS teachers, and so on), these academics see quantitative data, triangluation, replication studies, etc., coupled with standards of clear, coherent, cohesive texts, as important ways to ensure that the phenomena under investigation are described and explained in such a way that the academic community can scrutinise, critique and improve those descriptions and explanations. I accept that the field of intercultural communication is one where qualitative methods and ethnographic studies might be particularly suitable. I accept that “nation” is particularly laden with ideological stuff which needs very careful handling. But I question the jargon-ridden prose Holliday writes; the circular arguments he makes; and his suggestion that any academic comparing British to Chinese culture, for example, is in great danger of giving expression to racism. Such sweeping generalisations, built on incoherent constructions like ‘essentialism’, need calling out.


Holliday, A. and MacDonald, M. (2019) Researching the Intercultural: Intersubjectivity and the Problem with Postpositivism. Applied Linguistics. Free to download here:

Guba, E. G., & Lincoln, Y. S. (1994) Competing paradigms in qualitative research. In N. K. Denzin & Y.S. Lincoln (Eds.), Handbook of qualitative research (pp. 105-117). Thousand Oaks, CA: Sage.  Free download here

Widdowson, H. (1995) Discourse Analysis a critical view. Language and Literature,, 3, pp 157 – 172.